Hanover Library Catalogue

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Day trading attention : how to actually build brand and sales in the new social media world / Gary Vaynerchuk.

By: Publication details: New York : Harper Business, an imprint of HarperCollins Publishers, 2024.Edition: 1st edDescription: xxiii, 241 p. : col. ill. ; 24 cmISBN:
  • 9780063317598 (hardcover)
Subject(s): DDC classification:
  • 658.8/72 23
Contents:
Part 1 the TikTokification of social media -- Part 2 the modern advertising framework -- Part 3 the core variables -- Part 4 platform overview -- Part 5 breaking down content examples -- Part 6 real-life scenarios.
Summary: "In his seventh business book, author, entrepreneur, and investor Gary Vaynerchuk offers advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media"-- Provided by publisher.

Includes bibliographical references.

Part 1 the TikTokification of social media -- Part 2 the modern advertising framework -- Part 3 the core variables -- Part 4 platform overview -- Part 5 breaking down content examples -- Part 6 real-life scenarios.

"In his seventh business book, author, entrepreneur, and investor Gary Vaynerchuk offers advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media"-- Provided by publisher.

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