This is the story of a middle-aged copywriter in New York City. He's worked at the same ad agency for fifteen years, but one morning this copywriter finds himself fired from his job, and after he catches his live-in girlfriend moving out of their apartment a couple hours later, he's also single. Believe it or not, these aren't the biggest problems in this copywriter's life. There's something bigger, something that has been haunting him his whole life. Meet Earnest Hemmingway. What's in a name? Well, if you share your moniker with the likes of some of the most revered, infamous, and sometimes dreaded names in history, plenty. This is Earnest's lifelong plight, but something more recent is on his plate: His father is pressuring him to come home and play an active role in running the family clothing business. And as a complex familial battle plays out, Earnest's inherited name leads him in unexpected directions.